The Background
A year ago, Craig Cares was only the dream of owner, Craig Falk. A man with a passion
to do something that would make a difference in the world, Craig started Craig Cares
with little more than financing and a great company name.
The Constraints
Craig had worked for a national pharmaceutical distribution company as a software development manager.
He had a keen business sense and a clear capability in personnel management. However,
health care management itself was a fairly new area for him and he was unfamiliar with the
details required to effectively run a home care business. When he called in KS Consulting,
he had rented office space and installed a telephone. The rest was up to us.
The Process
One of the KS Consulting principal's spent a week onsite, working out the details of the operating
business model. In order to develop a model that was consistent with Craig's service philosophy,
every aspect of the home care business was addressed. Direct involvement in the actual process
of interviewing prospective employees reinforced the characteristics of a successful workforce
for the home care/private duty business. The administrative policies and procedures were
personalized for efficient and effective operating systems. All aspects of state and federal
compliance were incorporated into the policies and procedures, as well as all the forms
needed for employees and clients. Also included were how to effectively introduce
home care services to the local community and how to attract the number and quality
of workers required for the successful growth of the company. In addition, promotional
materials were designed for initial recruitment and marketing needs.
The Result
A strong relationship has been established between Craig Cares and KS Consulting. Regular
telephone calls keep us current and allow for creative idea exchanges, early course correction,
and continued support for handling unanticipated issues. The practical and pragmatic approach
between client and consultant has allowed a vision to be translated into a realistic and
flourishing business that has grown into a private duty caseload of forty clients and
profitability within a year.
“I had done a tremendous amount of planning and research before launching the
business, but KS Consulting came in and made it all work. They understood what we
wanted to achieve and had the skill set and experience to show us the steps we needed
to make it happen. They gave me the confidence to know that I was heading in the right direction.
”
Craig Falk
Owner, Craig Cares
